March 7 Wednesday – At 30 Wellington Court in London, England Sam wrote to John Y. MacAlister . The four paragraphs deal with prospective buying and selling Plasmon at a profit, and mixing it with Bovril. Samuel Bergheim is mentioned [MTP]. Note: Bovril is a trade name for a salty meat extract developed in 1870. Samuel Bergheim (d.1904) is identified as the managing director of the Plasmon Co., London [ MTHHR 442n2]. On Jan. 23 Bergheim had applied for a trademark in Victoria, Australia. for the name “Plasmon,” which reflects the rapidly expanding nature of the company.

Insert: Bovril advertisement: