The map describes the S. S. Oceana as largest, fastest, most luxurious and the only exclusively first-class steamer to Bermuda. Superb accommodations for over 600 first class passengers. Electric fans in every room; many staterooms with brass beds; suites-de-luxe with private baths; finest promenade deck in the world. Orchestra, promenade dances, gymnasium, wireless. Only Bermuda with submarine safety signals.
The Bermuda-Atlantic Company acquired the S.S. Oceana from a German company who had used it to run the Berlin - Alexandria route. They began running the New York - Bermuda route around 1902, attracting luminaries in politics, business, and the arts. Mark Twain, embarking in a wheel chair, took the S. S. Oceana to New York from Bermuda in 1910, just months before his death.
Nonetheless, heavy competition for the New York - Bermuda route led to an all-out price war between Bermuda-Atlantic and the Quebec Steamship Company. Despite prominent clients, by 1911 prices for the New York - Bermuda route had dropped from 20 SUD to 10 USD for first-class round fare, making the route accessible to all and turning Bermuda into a major tourist hub. Unfortunately, the price war also made running the route impractical and by 1910 the Bermuda- Atlantic Company was already in decline. It is unclear how long they continued to run the New York-Bermuda route, but they probably ceased operation late in 1911.