December 10 Monday – Webster & Co. wrote to Sam that they’d written Mrs. Custer about her book and noted “carefully the various orders in yours of the 9th. … We note your suggestion with reference to having a man with a placard. We only know of one instance where this form of advertising was used; when Keenan’s novel “Trajan” was at the height of its popularity Cassell & Co. had a lot of men parading the streets with these placards….We will …get hold of some of these men” [MTP].